Confidence Starts With a Feeling

Clothing designed to feel composed, grounded, and effortless

...from the first wear

The Ultimate Performance Fabrics

Designed to Feel Effortless

Without Friction

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Our Signature Collection

Refined elegance crafted with all natural premium fabrics

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Signature Series Heavy Organic French Terry Quarter Zip

Signature Series Heavy Organic French Terry Quarter Zip

Signature Series Heavy Organic French Terry Quarter Zip

$149.99 USD
Signature Series Supima Long Sleeve Tee-Ivory

Signature Series Supima Long Sleeve Tee-Ivory

Signature Series Supima Long Sleeve Tee-Ivory

$89.99 USD
Signature Series Supima Long Sleeve Tee-White

Signature Series Supima Long Sleeve Tee-White

Signature Series Supima Long Sleeve Tee-White

$89.99 USD

Wear the feeling

Benefits of Natural Fabrics

  • Breathes better so you stay cooler
    Heat and moisture escape instead of getting trapped.

  • Stays fresher with less odor
    Natural fibers resist odor-causing bacteria.

  • No static or cling
    Fewer shocks, less irritation, and smoother wear.

  • Feels gentler on your skin
    Softer fibers reduce rubbing, itching, and tightness.

  • Supports all-day ease and focus
    Less physical distraction means more mental clarity.

Say It Subtly but Powerfully

Our I Am Collection is designed to make a subtle yet resolved statement with our Tone on Tone Luxurious embroidery. It is your reminder that you are _______ (fill in the blank).

Pair this statement with 100% Cotton and you have the perfect wearable affirmation of who you already are.

This Product is great for everyday and our tees are Supima Cotton so they are luxurious enough for under a jacket or paired with nice jewelry for a more elegant look without compromising comfort or style.

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I Am Collection

I AM Heavy Organic French Terry Hoodie

I AM Heavy Organic French Terry Hoodie

I AM Heavy Organic French Terry Hoodie

$169.99 USD
I AM Midweight Organic French Terry Crew-Dune

I AM Midweight Organic French Terry Crew-Dune

I AM Midweight Organic French Terry Crew-Dune

$129.99 USD
I AM Midweight Organic French Terry Crew-Black

I AM Midweight Organic French Terry Crew-Black

I AM Midweight Organic French Terry Crew-Black

$129.99 USD
I AM Supima Long Sleeve Tee-Ivory

I AM Supima Long Sleeve Tee-Ivory

I AM Supima Long Sleeve Tee-Ivory

$79.99 USD
I AM 100% Supima Cotton Long Sleeve Tee- Black

I AM 100% Supima Cotton Long Sleeve Tee- Black

I AM 100% Supima Cotton Long Sleeve Tee- Black

$79.99 USD
I AM 100% Supima Cotton Long Sleeve Tee - White

I AM 100% Supima Cotton Long Sleeve Tee - White

I AM 100% Supima Cotton Long Sleeve Tee - White

$79.99 USD

Essentials

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Essentials Assume It Men's Plaid Pant

Essentials Assume It Men's Plaid Pant

Essentials Assume It Men's Plaid Pant

$39.99 USD
Essentials Assume It Plaid Pant

Essentials Assume It Plaid Pant

Essentials Assume It Plaid Pant

$39.99 USD
Essentials Supima Cotton T Shirt

Essentials Supima Cotton T Shirt

Essentials Supima Cotton T Shirt

$49.99 USD

Frequently asked questions

What is Assume It Threads Co.?

Assume It Threads Co. is a luxury affirmation and identity-based apparel brand inspired by the teachings of Neville Goddard and the principle of “Assume the feeling of the wish fulfilled.”

Every piece is designed to support identity embodiment—not motivation, not slogans, but being.

What is the return policy?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.

Are any purchases final sale?

We are unable to accept returns on certain items. These will be carefully marked before purchase.

When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.

Where are your products manufactured?

Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.

How much does shipping cost?

There is no charge for shipping on our website.

What is the benefit of High Vibrational Frequency clothing?

Everything is energy. You and your clothes. Natural fibers in fabrics like pure cotton, wool, cashmere, and linen have a vibrational frequency of up to 3500 Hz. The human body has a frequency of 100 Hz. These frequencies harmonize with your body and can influence your mood.

How does fabric change your mood?

Natural fabric can enhance your mood and self perception from the feeling they have on your body. Cotton is soft and comforts your body. Wool can warm your body and help you feel secure, linen is cooling and can reduce stress, Cashmere is soft and luxurious, it elevates your mood, and self perception.